Market Research
From customer satisfaction to new product development to awareness and lead generation, we have proven techniques that will generate the necessary insight needed for your business. From start to finish, we design and execute the following types primary market research services:
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Surveys (on-line, mail, telephone, on-site)
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In-depth Interviews
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Usability Testing (websites, software)
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Customer
Loyalty Study: Business Challenge: A medium-size manufacturer receives many customer complaints, contributing to a decreasing customer base. Business Opportunity: 3-year loyalty tracking study reveals critical areas of improvement. The company places immediate corrective actions into place, which increases their NPS (Net Promoter Score) by 21 pts. |
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Customer Satisfaction
Study: Business Challenge: A local upscale bar & grill looks for ways to increase satisfaction and "delight" their customers. Business Opportunity: After providing customers with on-site satisfaction surveys on a small card, detailed analysis provides insight into new customer desires. One specific insight is the desire for a "healthier menu", specially from younger customers (the primary customer group). After launching the new menu, sales significantly increase among healthy alternative dinners. |
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WEBSITE DESIGN ●
MARKET RESEARCH
● MARKET ANALYTICS
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VOICE OF CUSTOMER
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SATISFACTION & LOYALTY